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Live in blue with Mar de Frades!
The iconic Armani blue is synonymous with luxury and sophistication. The Italian designer Giorgio Armani found an inexhaustible source of inspiration in his hometown of Piacenza. The blue of the crystal-clear waters and the sky of the Lombardy region permeate his designs, now a hallmark of the brand. Similarly, Mar de Frades, the prestigious Albariño wine from Rías Baixas (Galicia), celebrates this hue in its elegant iconography. A wine inspired by the Atlantic Ocean and the coastal landscapes of Galicia, reflecting the freshness and authenticity of its origin.
Founded in 1987 in the Salnés Valley, this winery offers us Mar de Frades, a fresh and delightful Albariño wine with mineral and saline notes, thanks to the combination of Atlantic breezes and granitic soils. Its iconic blue bottle is recognized worldwide and features a thermosensitive label: when the temperature drops below 11°C, a blue ship appears on the waves of the logo, indicating the perfect moment to enjoy it.
However, Mar de Frades is more than just a wine. It is a way of enjoying life. Under the concept "Live in Blue", it offers us an optimistic and joyful path, celebrating real-life moments and drawing inspiration from the brand's Atlantic style. With this vision, the winery opens the doors of its Casa Atlántica to figures such as Malena Costa, Javier Olleros, Fabio Encinar, Tomás Páramo, Nuria Roca, Dani García, and Alex Rivière. Seven personalities closely linked to the values the brand embodies, such as fashion, gastronomy, and innovation, to reveal their favourite restaurants and places in their hometowns, thus allowing us to enjoy the true Atlantic spirit.
But that's not all. The blue of Mar de Frades offers much more. A blue committed to nature, the land, and the sea, living the blue sustainably and respectfully with the environment. So much so that it is a member of the Conscious project, a program that protects the environment and fights against climate change, based on a series of concrete measures affecting the entire production process: from the cultivation and harvesting of Albariño grapes in Galician lands to bottling, labelling, and transportation worldwide. Given all this, "Live the Blue" is an invitation to bring out the best version of ourselves, to enjoy the best moments in the best company. Who can resist living like this?
