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#PonmeOtroRioja , In Rioja wine is everything

03/05/2024 Winemaking
During celebrations, moments of relaxation, in good company... You've likely found yourself saying, “I'll have another, please”, requesting another glass of the same delightful wine you've been enjoying. When it comes to a Rioja, you know that choosing another is a surefire success... The DOCa. Rioja is aware of this and with #PonmeOtroRioja (#PourAnotherRioja) challenges us to sample a Rioja that diverges from what we're accustomed to, yet simultaneously retains the essence we so adore; wines that are consistently different, yet perpetually familiar.

In Rioja, wine is everything

As Spain's first Qualified Designation of Origin, it is one of the regions with the largest area of century-old vineyards in the world and offers the highest assurances to consumers regarding the traceability, quality, and authenticity of its wines. A dedication in both body and soul that has earned international prestige and acclaim, which today is vehemently asserting the facet of its diversity.

100 kilometers of diversity

From the hills cradling the Ebro River to the peaks of the Cantabria and Demanda mountain ranges, Rioja presents us with a unique landscape where climates, soils, and grape varieties intertwine to create wines that are true enological masterpieces. It's not just about the barrel-aged reds that we fell in love with in the past, but also a broad spectrum of styles that include whites, rosés, and sparkling wines, each with its own distinct personality and character. There is a Rioja for every individual and for every occasion.

Innovation and Sustainability

Today, the new generations of Riojan viticulturists and winemakers are exhibiting an innovative spirit and a commitment to sustainability. There's a renewed interest in preserving the region's traditions, as well as in thoroughly exploring its diversity and distinctive character. To this end, they are embracing both ancestral techniques and cutting-edge methods that not only yield exceptional wines but also protect and respect the surrounding environment.

The DOCa. Rioja invites us to delve beyond its most renowned styles, emphatically championing the aspect of its diversity without sacrificing the personality and elegance we so cherish. If you're an adventurous winelover, rest assured that after tasting them, you won't be able to resist saying: #PonmeOtroRioja.

Nuria

Nuria Escofet

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