Marketing teams have been employing this figure for years to promote products or services. A brand ambassador is, theoretically, someone who speaks highly of a company, who showcases it, who shares it. But when it is forced, it is noticeable. When it is purely strategic, that too is apparent. The magic happens when that enthusiasm cannot be faked, when it arises naturally, when it emanates from the heart and infuses every gesture, every word, every bottle. And if there is a true ambassador of Jura, it is Stéphane Tissot.
With a clear vision—to unveil the terroirs of Jura—Tissot not only makes wine: he interprets it, translates it, and shares it with infectious energy. At the helm of Domaine André et Mireille Tissot, a family winery founded in 1962 by his parents André and Mireille, Stéphane and his partner Bénédicte have elevated the project to new heights. Today, they cultivate 35 hectares biodynamically, with an almost obsessive respect for the vineyard and for what each plot wishes to convey.
Since he began crafting his Vin Jaune by parcels in 2003, Tissot has established himself as one of the most influential voices in Jura. And although he also masters long-aged savagnin ouillés, he continues to passionately advocate for traditional oxidative winemaking. Tradition and precision, low sulphites, minimal intervention, and a constant pursuit of purity.
Tissot Arbois Poulsard Amphore is a statement of intent. 100% poulsard, hand-destemmed, vinified in 420-litre amphorae. Three months of skin maceration, nine months of ageing in the same vessel. Unfiltered, with no added sulphites. Just enough to let the grape... and the place speak.
Thus, Tissot Arbois Poulsard Amphore turns out to be a light red yet full of nuances, with that beautiful fragility of well-crafted poulsard. A wine that speaks for itself. Because when someone is a true ambassador, there is no need to convince you. A glass is all it takes.