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When the Label Matters: Types of Wines that Catch the Eye
Let's be honest, we often choose a wine based on its label. Not because we are knowledgeable about grapes or vintages, but because one bottle "speaks to us" and another does not. Is this a mistake? Not always. In fact, some labels provide more clues than they appear to... if you know how to interpret them.
In this article, we reveal which types of labels tend to catch the eye, what they convey, and how to guide yourself in choosing without overcomplicating things.
1. Artistic Labels → “Wines for Gifting”
If you're seeking a wine to give as a gift, artistic labels often work exceptionally well. They convey care, exclusivity and are typically associated with wineries that pay attention to detail.
Château Mouton Rothschild, the prestigious Bordeaux winery, transforms each vintage into a work of art with labels designed by renowned artists: Salvador Dalí, Joan Miró, Pablo Picasso, Andy Warhol, Francis Bacon, or Antoni Tàpies.
Enate follows the same philosophy: each wine is associated with a painter (Antoni Tàpies, Eduardo Chillida, Rafael Canogar, or José Beulas) and their artwork features on the label.
Buying tip: these wines are perfect for gifting or for making an impression on a special occasion.
2. Labels with Personality → “Wines with Character”
Some wineries go further and give their wines a face and eyes. When a label displays a face or a clear identity, it usually indicates a wine with a defined character. It is not a neutral wine; it is a wine that wants to say something.
The Austrian project Gut Oggau turns its bottles into a genuine family.
In Matsu, each wine is represented by the face of a winemaker that communicates the “age” and personality of the wine without the need for words.
Buying tip: if you're looking for a distinctive wine with a clear and memorable personality, these are our favourites.
3. Provocative Labels → “Wines for Experimenting”
Some labels break the rules and seek to attract the attention of those unafraid to experiment. These wines are not for everyone, but if you enjoy trying new things or want to surprise at a dinner, they are a perfect choice.
You Fuck My Wine is pure provocation both in name and design. Controversy is guaranteed.
Xitxarel·lo, a name meaning “pretentious kid” in Catalan, plays with a playful insult accompanied by screen prints and illustrations that provoke laughter and conversations around the table.
Buying tip: choose these wines if you want to make an impact and enjoy something different from the usual.
4. Design Labels → “For Special Occasions”
Some labels appear more like design works than wine, making them irresistible to those who value aesthetics and originality. They are ideal for collectors or style enthusiasts seeking something that also looks good on the table.
Perfume de Sonsierra is a bottle that blends wine and haute couture, perfect for special occasions.
Engine 70 presents a retro design that evokes the 70s and 80s, ideal for those seeking a visually unique product.
Buying tip: these wines are perfect for sophisticated gifts or dinners where presentation matters as much as taste.
5. Fun Labels → “Easygoing Wines”
Some labels not only catch the eye but also invite interaction and enjoyment of the wine in a fun way. They are perfect for those seeking a different experience, both for themselves and to share with friends.
With El Nómada, open the bottle with a glass and pen in hand and solve a maze while enjoying the wine. A unique way to combine entertainment and flavour.
Niepoort Drink Me Nat Cool uses drawn eyes that seem to say “look at me,” turning the bottle into an irresistible visual game.
Buying tip: these wines are ideal for gatherings, picnics, or any occasion where you want to surprise and entertain your guests, turning the wine selection into a memorable experience.
Choosing wine by the label is not a sin. The mistake is thinking all labels say the same thing. If you learn to read what a bottle conveys, you'll avoid mistakes and enjoy wine much more. And if you have doubts, at Decántalo we always recommend wines according to your taste, not trends.
